New Year Big Bash 2026
Performance Marketing Event Tech

NYE Big Bash
2026

Client

Friction Events

Focus

Phygital (Physical + Digital)

Year

2026

Result

Sold Out (750+)

Viral Organic Growth

Zero-spend reach through strategic content engineering.

Active Campaign

Instagram > Professional Dashboard > Reel Insights

The Viral Creative

Watch Reel

Friction Events
Trending

Tap to view viral reel

Views

474K

● Organic Plays

Likes

39K

Engagement

Shares

14K

Viral Loop

Reach

84%

Non-Followers
Insights Breakdown
Traffic Source: Reels Tab 76.2% (Algorithm Pickup)
The Zero-Ad-Spend Strategy

Instead of relying solely on paid ads, we engineered a "Pattern Interrupt" reel. The result? A massive viral spike on Dec 30th, reaching 474k+ accounts organically. With 14k+ shares, our audience became our promoters, driving ticket sales without direct ad spend.

Strategic Ad Boost

Amplifying momentum with micro-budget targeting.

Ad Completed

Meta Ads Manager > Ad Sets > Boost_Post_Engagement

Ad Creative

Sponsored
Budget ₹540.00

Ad Reach

22,626

People Reached

Views

24,024

Video Plays

CPV

₹0.02

Cost Per View

ROAS

High

Micro Spend
Audience Demographics
18-24 Years 35%
25-34 Years 41%
Men 74.8%
Top Locations
Uttar Pradesh (24%) Madhya Pradesh (12%) Maharashtra (11%)

"Even with a micro-budget of ₹540, we achieved a CPV of ₹0.02 by targeting 'People most likely to engage'. This proved that strategic boosting works better than blind spending."

Google Ecosystem Backend

Zero-Cost Ticket System

Bridging the gap between physical ticket sales and digital security using a custom Google Sheets + App Script solution.

Sale

Offline cash transaction recorded manually.

Log

Google Sheet Script generates Unique Hash.

Print

QR Sticker generated & attached to ticket.

Scan

Web App validates hash in real-time.

The Result

Packed House.
Zero Chaos.

The event reached capacity with **zero reported cases of ticket fraud**, proving the Google Sheets backend was as secure as it was cost-effective.

450+Attendees
0Fraud Issues
Friction Events Crowd

NYE 2026

Status: Sold Out