Curate a sense of place.
Wildlife and landscape imagery was selected to balance adventure with luxury: savanna, intimate encounters and the details of high-end stays.
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Design / Copywriting
Scarface Pride
Wild landscapes.
A refined narrative.
Luxury safari storytelling that connects sweeping landscapes with an intimate sense of adventure.
- Client
- Scarface Pride
- Services
- Design, Copywriting
- Year / Context
- Kenya / Tanzania
- Location
- Kenya / Tanzania
01 / The brief
A good story starts
with a clear question.
Scarface Pride asked for a premium three-slide Instagram campaign promoting seamless stays and untamed adventures across Kenya and Tanzania. The creative needed to balance the raw nature of the wild with the comfort of bespoke safari travel.
The challenge
Luxury travel content needed to feel considered rather than generic. Photography, tone and the transition between slides had to work as one story, from the first emotional hook to a clear booking invitation.
The connective thread / Concept map
A little signal.
A lot of intent.
Each decision informs the next. Here is how the thinking connects across this project.
- 01 / Insight
Curate a sense of place.
- 02 / Direction
Create a continuous story.
- 03 / Expression
Let the copy carry the invitation.
A visual map of the approach. Not live performance data.
02 / The strategy
The thinking
behind the feeling.
Not just what we made. Why the approach made sense for Scarface Pride.
Create a continuous story.
The three-slide structure moved from the hook to curated hideaways and then a call to action. Image treatment and composition connected the sequence into one editorial experience.
Let the copy carry the invitation.
Persuasive copy and a clear typographic hierarchy supported the photography. The original campaign used Neulis and Poppins within its design, distinct from this website’s Studio typography.
03 / The execution
From direction
to the details.
Image curation, colour treatment, panoramic layouting and copywriting were combined into a continuous social campaign. Each slide had a specific role while remaining part of the wider narrative.
- Adobe Photoshop
- Adobe Illustrator
- Figma layouting
Campaign copy / Not a client testimonial
“An African safari isn’t just a holiday — it’s a story you live. With Scarface Pride, you travel like royalty, sleep like a native, and collect memories wild enough to brag about.”
The execution / 01
A journey in three chapters.
The original campaign slides connect the hook, experience and call to action.
04 / The outcomes
The work, in
perspective.
3
Connected campaign slides
3×
Reported profile visit increase
The profile-visit figure is reported in the original published case study; its measurement window and baseline are not specified. The carousel is a creative deliverable, not a guarantee of enquiries.
Keep exploring / Next project
Midnight Cafe
A distinctive after-hours identity. A cohesive social launch. A cafe brand built around the conversations that happen after dark.
