Establish the luxury tone.
The visual direction was built around warm champagne tones, deep charcoals and editorial typography (Cormorant Garamond & Manrope). Every section reflects the quiet natural sanctuary of Bithoor.
← All projectsCase study / 02
Web design / Development / Brand collateral
Amit Legacy Resort
Heritage hospitality.
A seamless reservation flow.
Kanpur’s premier resort experience, connecting digital discovery with physical guest touchpoints.
- Client
- Amit Legacy Resort
- Services
- Web design, Development, Brand collateral
- Year / Context
- 2026
- Location
- Bithoor, Kanpur
01 / The brief
A good story starts
with a clear question.
Amit Legacy Resort in historic Bithoor required a cohesive digital and tactile identity. The brief called for a high-performance website with a zero-friction direct booking engine to eliminate heavy third-party OTA fees, coupled with luxury business card collateral for on-ground networking and wedding consultations.
The challenge
Hospitality guests in Kanpur expect both prestige and effortless booking. Standard listing platforms diluted the property’s bespoke charm and took steep commissions, while physical consultations required tangible, high-end collateral that echoed the resort’s architectural warmth.
The connective thread / Concept map
A little signal.
A lot of intent.
Each decision informs the next. Here is how the thinking connects across this project.
- 01 / Insight
Establish the luxury tone.
- 02 / Direction
Streamline direct bookings.
- 03 / Expression
Design tactile print collateral.
A visual map of the approach. Not live performance data.
02 / The strategy
The thinking
behind the feeling.
Not just what we made. Why the approach made sense for Amit Legacy Resort.
Streamline direct bookings.
We engineered a friction-free booking flow allowing guests to reserve with zero upfront charges, paired with instant WhatsApp inquiry routing for high-ticket destination weddings.
Design tactile print collateral.
Created premium business cards featuring rich dark aesthetics, crisp typographic hierarchy and direct QR bridges linking offline interactions straight to the digital reservation experience.
03 / The execution
From direction
to the details.
The web application was engineered with Astro, modern responsive layouts and WhatsApp API integration, ensuring sub-second load times and flawless mobile responsiveness on Android and iOS. The print collateral was prepared with exact bleed and finish specifications for luxury card stock.
- Astro
- Tailwind CSS
- TypeScript
- WhatsApp API
- Adobe Illustrator
- Figma
Amit Gupta — Managing Director, Amit Legacy Resort
“The website captures the serene elegance of our resort perfectly, and our guests love how simple it is to book directly. The matching business cards set an exceptional standard during our in-person consultations.”
The execution / 01
Hospitality in the palm of your hand.
Native-feel mobile layout and zero-friction booking interface engineered for fast, thumb-friendly reservations on Android.
The execution / 02
Dedicated destination & booking pages.
High-conversion desktop interfaces tailored for direct room reservations, grand wedding inquiries, and luxury resort amenities.
The execution / 03
Tactile print collateral & luxury business cards.
Bespoke 300 DPI business cards in emerald green and champagne gold with dual QR pathways bridging physical consultations to instant online reservations and directions.
The execution / 04
The resort, grounds & guest experience.
Expansive wedding lawns, sparkling pool lounge, and peaceful Bithoor sanctuary.
04 / The outcomes
The work, in
perspective.
+68%
Direct booking inquiries
0%
OTA commission on direct stays
< 0.8s
Average page load speed
Performance metrics measured across initial launch phase on direct booking enquiries and website traffic.
Keep exploring / Next project
Midnight Cafe
A distinctive after-hours identity. A cohesive social launch. A cafe brand built around the conversations that happen after dark.
